Back to Responsibility

Diversity and Inclusion

At Sunrise Medical, we celebrate individuality and we’re committed to creating an inclusive environment where everyone can thrive and help to improve people's lives.

As a global leader in the industry, Sunrise Medical has always been passionate about promoting equality and embracing diversity. Fostering an open and collaborative culture and environment, we bring together our people with their different backgrounds, experiences and expertise, and together we strive to create innovations and better solutions to improving people’s lives.

Diversity and inclusion in numbers:

Nearly

percentage

Representation of women globally
Nearly

percentage

Representation of women in management positions globally
Over

percentage

Racial and ethnic minority representation in United States
Inclusion drives innovation

Inclusion drives innovation

Exclusion happens when you solve problems using your own biases. That's why we've always been passionate about inclusion and actively encouraging representation. Having a diverse workforce that includes people with disabilities is paramount to this. For example, in Germany nearly all of the Product Management team for manual wheelchairs are wheelchair users themselves. By promoting a culture that builds on strengths and focuses on abilities, our Associates drive innovation and help us to improve people's lives.

Gender equality

Gender equality

Manufacturing is a traditionally male-dominated environment, however at Sunrise Medical we have a strong female presence. Approximately 1/3 of our Associates worldwide are female, whilst nearly 30% hold management positions. 

Diverse representation

Diverse representation

We always strive to be a better representation of the communities that we are a part of. For example, in the United States, Sunrise Medical Associates have a very diverse ethnic background, with over 50%  from historically under-represented minorities.

Developing and retaining empowered Associates

Developing and retaining empowered Associates

Sunrise Medical is a multi-generational company. We have always been dedicated to encouraging and supporting our Associates development and treating everyone fairly and equally. We’re proud that so many Associates choose to remain at Sunrise Medical. For example in the UK, over 40% of Associates have been a part of our family for over 10 years.

As both an associate with Sunrise and a user of Sunrise Medical products, I find my dual perspective incredibly beneficial in developing product specifications and testing new products. Viewing our products through the lens of a user is invaluable, providing insights that are crucial for successful product development. One of the greatest challenges is leveraging my expertise in Product Management alongside my personal user experience to ensure we create products that truly enhance people's lives.

Michael Kroener

VP Product Management (Europe)

We use cookies to analyse website usage and improve your website experience. By using this website, you consent to the use of these cookies. Learn more