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Sunrise Medical appoints industry veteran Larry Jackson to lead its North America business

Wednesday, July 15, 2020

FRESNO, Calif., July 15, 2020 – Sunrise Medical, a world leader in advanced assistive mobility solutions, is pleased to announce today the appointment of long time industry veteran Larry Jackson to the position of President of Sunrise Medical North America, effective from July 20 2020. Larry will report to Thomas Babacan, the President and CEO of Sunrise Medical Group. With this appointment, he will also become a member of the group’s Global Senior Leadership Team.

Pete Coburn, currently the President of Commercial Operations, North America and Latin America, will leave the company after a transition period to pursue other interests outside the company.  

Prior to joining Sunrise Medical, Larry was the President of Permobil US and EVP Permobil group. During his 26 years tenure with the company and being at the helm for many years, Larry has been instrumental in building the local organization and driving Permobil’s growth in the region.

Thomas Babacan, Sunrise Medical CEO, said: "I am delighted to welcome Larry to join Sunrise Medical group. Larry brings significant strategic and operational expertise. We are very fortunate to have found the industry veteran like Larry who has strong track records of developing and executing effective growth strategy, as well as respected leadership and success over the past two decades. He is the ideal candidate to lead our North American business going forward, and bring our successful growth to the next level.”

"I am also extremely grateful for Pete Coburn’s long time dedication to Sunrise Medical and his ongoing support in the transition and strategic projects, which continues to demonstrate his determination of putting Sunrise’s success as his first priority. I sincerely wish him all the best for his future endeavors.”

About Sunrise Medical: Committed to improving peoples lives, Sunrise Medical is a world leader in the innovation, manufacture and distribution of advanced assistive mobility devices and solutions. Distributed in more than 130 countries under its own 15 proprietary brands, the key products include manual and power wheelchairs, e-mobility products, motorized scooters, seating & positioning systems and daily living aids. Operating in 18 countries, Sunrise Medical group is headquartered in Malsch, Germany and employs over 2,200 associates worldwide.

For additional information, please contact Karen Gallik;

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Sunrise Medical

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