Monday, May 2, 2022
Sunrise Medical is very proud to announce that the QUICKIE Nitrum® has received the Red Dot Award for Product Design 2022 from Germany. Packed with numerous newly patented features and frame designs, the QUICKIE Nitrum ultra-light wheelchair has become a global phenomenon since launched in 2020. The Red Dot Award is the prominent international award for high quality product designs well recognized worldwide. The international jury only awards this sought-after seal of quality to products that feature an outstanding design.
“We are thrilled that Nitrum has been recognized by Red Dot for its superior design. The team worked relentlessly to engineer an ultra lightweight wheelchair that provides a smooth ride for users of wheelchairs,” said Thomas Babacan, Sunrise Medical’s group CEO. “The valuable feedback from our customers have significantly influenced and advanced our development of Nitrum. We make sure that we consider all the finest details in our designs and innovations, and we are pleased it won over the jurors to receive a distinction in the Red Dot Award.”
The QUICKIE Nitrum has won numerous awards since its introduction. The ultra lightweight wheelchair won the Mobility Product Award 2021 in the Manual Ultra Lightweight wheelchair category by the renowned Mobility Management magazine in the US. In less than a month after launch, Nitrum was awarded "Retailer's Choice of the Year 2020" by one of the most influential European trade magazines, "THIIS" in the UK.
Not only pioneering in product designs, Sunrise Medical has also featured the industry leading customer experience tools with the launch of QUICKIE Nitrum, including the highly innovative 3D visualizer and cool illustration tool with Augmented Reality technology. Since launch, Nitrum's brand new 3D visualizer on the Sunrise Medical websites has attracted more than 500,000 users globally. For those who wish to personalize their own Nitrum, they can now conveniently select from all the available options and colors with a 3D visualizer offered. To add more fun into the user experiences, Sunrise Medical also offers users the first augmented reality (AR) application in the industry, which makes it possible to display various pre-set wheelchair options in the user's real life environment.
Sunrise Medical has also won a second Red Dot Award for Product Design on a yet to be released new product. Stay tuned for this exciting product launch later this year.
To find out more about the QUICKIE Nitrum, please visit: sunrisemedical-group.com
About Sunrise Medical: Committed to improving people’s lives, Sunrise Medical is a world leader in the innovation, manufacture and distribution of advanced assistive mobility devices and solutions. Distributed in more than 130 countries under its own 17 proprietary brands, the key products include manual and power wheelchairs, e-mobility products, motorized scooters, seating & positioning systems, and daily living aids. Operating in 18 countries, Sunrise Medical group is headquartered in Malsch, Germany and employs over 2,300 associates worldwide.